Programmatic Marketing. #Programmatic #SEM #PPC

Well the people who know what is programmatic marketing, good for them for them who don't know (P.S. even i was one of them). Let me define you technically what does programmatic marketing or buying is -programmatic marketing campaigns are automatically triggered by any type of event and deployed according to a set of rules applied by software and algorithms. Human skills are still needed in programmatic campaigns as the campaigns and rules are planned beforehand and established by marketers.

Isn't it a cool media buying platform specially for Brands, where they can buy basis on impressions or inventory & as I'm aware it is real time bidding process. So does this mean there is a tough competition to Search marketing Google display network? . While having a one on one meeting for 2015 strategy for our clients we had this discussion what the future holds in digital. RTB maybe introduced long time back in other international markets & used aggressively but in India it is not used that aggressively, Brands & even publishers are trying to understand & getting to know about the process.

Even I'm trying to understand the entire process, studying about it, reading researches as for someone who is more into branding campaigns in search or digital platforms where your clicks are the game & Avg cpc, RTB or Programmatic can be a breath of fresh air. The programmatic site re-targeting would be an amazing thing to try hands on, the learning can be a break through for the brands which are only into awareness campaigns.

It's so interesting that 1 command can change the entire scenario, here we were thinking of targeting prospective buyers, but now we are also focusing on customer experience, where you are buying on the basis of Inventory. So it does seem that digital sellers have actually understood that it is also about Customer Experience. 

Boring Saturday!!!

No specific plans to spend this Saturday. No where to go, just being a couch potato. Scrolling through my Instagram feed watching Halloween pics of friends. Trying my hand on cooking.

In the afternoon switching channels, watching angel & demons at least passed a bit of a time. Than going through my friends feed who are right now shifted there base. Than reading articles like - visiting places before you turn 30 or late 20's or things to do before getting married.

All these things look beautiful to read, it's like a dreamy world where there is no end to expectations but when you are done with your day dreaming reality hits back.

If I leave my job & take a break for a year than who will pay for my every month emi?? My basic bills who will pay?? People who write such articles :p or people who share them? :p

We live in a world where we are used to certain lifestyle, & this lifestyle has become a basic necessity for us if we don't fit in this we don't fit at all.

Even I have a dreamy world. Where I feel like visiting Europe, Sydney etc.. We all have a dreamy world it's just that we are a bit shy to talk about it.

I'm a foodie err but an eggetarian :p love to travel, love to explore places for food or visit new places, & I don't mind if I get paid for this hobby of mine ;) :)

But that's again a mix of dreamy & reality not everyone gets a job which they love. Wish I had a job in TLC or Fox Life or a job like exploring new places, staying at most beautiful places in the world & getting paid for that :) ;) but that's my dreamy world.

Well that's my dreamy land for today till the next post adiós, ciao.

P.S. I hope someone helpful is reading this post & I get a job which pays for my hobby ;) :p

Movie, Food well that's what I do on weekends #IndianFood, #IndianThali, #MharajaBhog, #OberoiMall #FindingFanny

ummmm what do people with holidays on weekends do??? Shopping, weekend gateway, movies or FOOD?? well I'm from those people who love to enjoy a good movie - #FindingFanny & than a good lunch at #MharajaBhog. 

Well i don't do that every weekend, because i find it very boring & monotonous at times, but this time it was almost after 6 months a good movies & good food (Indian Thali). Yeah yeah so what many might not like #FindingFanny, but i found the movie to be a nice fresh story maybe it could be an inspiration from an hollywood movie, who knows?

I liked the setting of the movie from a long time i have been craving for such a place where i can settle down, I'm just 25 an MBA working from like what last 1 year & I'm so bored of this routine work life just in 1 year. I can't realize about those working ladies from last 20+ years (or my mom) for that matter. 

We all get bored somewhere in our routine working life, we just need to find that balance to keep our mind clear. In my case it is Food, movies, PLL series, vampire diaries, tweeting & off course blogging. I don't know the people who read my blog (or maybe i know a few). I just hope you find my blog interesting & engaging, & the most important you can relate to it, so i don't feel I'm the only one who is day dreamer or abnormal ;).

Oh again i lost the track of the topic sorry :P. So this saturday i was eager for watching #Findingfanny (p.s. i just love the Goan setting) Homi Adajania always comes with a fresh story -

Being Cyrus or Cocktail. BTW cocktail is my favorite movie, just love the character of Deepika Padukone, i think Homi Adajania movies bring the best of Deepika Padukone & the songs are awesome of all the Homi's movies.

Don't care what the other critics say, but being a crazy buff of hindi movies i just loved it :). So, after movie what's the next thing a couple does we go for lunch or dinner. Well we both are truly opposites but we share the love for food. Last time when i was at Oberoi Mall i had went to BBC (british brewing company) (p.s. my exp this times was worst). I saw an Indian Thali restaurant - #MharajaBhog which my mum wanted to try but i insisted on BBC, but after the excellent experience (pun intended) i had #MharajaBhog on my list.

It seemed pretty crowded for a saturday afternoon, but luckily we got a place for 2, where should i start, ummm with the stewards coming 1 by 1 they first start with keeping thalis on your table, than they come with starters, side dishes, main course, sweet, buttermilk etc etc.

It was like i actually felt like a Princess the way their service was it was commendable, i don' think there stewards even get a second to breathe. There communication system is awesome, before you even look up for ordering more the steward just pop's up in front of you. The food is bliss, i have tried Rajdhani, but #MharajaBhog is something i would like to visit every time as they have fresh menu every day unlike rajdhani, the service is awesome.

Though it is a vegetarian restaurant but i promise if you eat here once you are bound to return, even if the sabzi is not your favorite you are still going to enjoy, because the food is just like cooked by an Indian Mother with loads of love. Just like a mother puts lots of ghee ;) if your diet conscious than too you can try to cheat at least once for such a yummy Indian Thali.

Is life only about #Excelsheets

What if you make a mistake in 1 cell & than your ruined for the rest of your work.
Why is an excel sheet so important as if companies would go bankrupt, people are forgetting in ancient times when there was no excel sheet & calculator there was human brain & a book.

Y does it has to be about 1 cell being wrong, 1 data being wrong. Life has actually become all about excel sheets, updating spend reports, performance report's.

At times I think my life is restricted to 1 damn cell of an excel sheet.

#Excelsheetspathetic

It's Saturday!!!!

Yes it's Saturday & i have nothing much to do except for watching Mardaani, & planning my next trip.
Well i read an awesome statement somewhere " Take vacations as many as you can coz you can always make money, but u can't always make memories" but to make these memories you require those monies :P

Guess people forget in philosophical setting to be practical. But won't it be nice to dream that off & to fulfill those dreams, so basically save up a bit of your salary, even if you could save at least 1/4th of it for next 3 or 4 months you can at least make a good & economical trip to some awesome places in India.

At times when i watch a hindi movie or even a hollywood flick i just wish i could just fly off to that beautiful place for some peace. In a city like Mumbai where we are on run every second to catch a local, a bus or a metro, to reach office coz our lives have become like a Robot - get up in the morning at 7 get ready leave home try to catch a train, metro or get stuck in traffic try to reach office on time & than evening's again run coz trains so overcrowded even if you are a minute late.

We run to reach on time in office or home, we are always on the run when in Mumbai. & the best way to distress ourselves is get drunk at a great pub till late hours & than get up on  sat with a hangover. Well that idea sometime back went down well with me too, but than i realized I'm 25 right now & i haven't seen even 1/4th of India forget the world.

I can get drunk or be sloshed for the rest of my time left on this earth, but i won't get this time back to explore India for starters. Naah I'm not here to give advice to follow suit but i definitely wanna explore!!

Random trip for Food

The trip started as usual with me being on time by 1 minute (jab we met style, but not really). With tthe thought that Surat would be a place like some village not much a developed city or town.

How would anyone start their day or trip after arriving at their destination?? looking out for tourist spots or anything else, well we went looking for food - khamni & the famous Locha of Surat. Locha though a weird name for food but still it was a very heavy Locha, a baked flour kind of food filled with loads of Amul butter & spices, to accompany it with green chatni & onions. It may be heavy for Bombay stomach but it was a pretty full breakfast to start off.

Though our may reason for a trip to surat was FOOD. Obviously when in gujarat you should never miss their food, try every damn dish, that's the least you could do to respect that land :P  Well our next stop was dumas beach which actually has nothing to be called as a beach but still people their call it as a beach.

Dumas beach maybe missing a bit of water but Peace was available in plenty & fresh air :) After all this typical surti dishes it was turn of some exotic dishes at Kafe Red (VR Mall) which has plenty of yummy food on their menu, totally international standards. From sizzlers to Mirchi Shots everything was pretty yummy. My advice to peolpe traveling to Gujarat you should seriously stop by Kafe Red Eatery & try some mouth watering food.

And how can we forget of shopping when we are in Surat ;) so after tons of shopping bags & awesome dinner at Kafe Red it was time for some serene moments to capture the last of Surat Moments as we had a train to catch at 1 am. The Marind Drive of Surat was so beautiful, serene & calm just like our very own Marine Drive of Bombay. The last glance at the Tapi River just summed up the trip to Surat.

& to end such a beautiful trip on a sweet & icy note we had Sitaphal shake at a very famous milk shake spot near the Surat station.  Kuch din toh Guzaroo Gujarat Mai!!!!