Saturday, 29 November 2014

The Wedding season is here!!! #Wedding #IndianWedding

Ok so everytime i login in my FB profile i see this feed xyz getting married or engaged, seems the season has arrived!!! brace yourself single people or people who are committed but are way back in the league for more such stories.

Well I'm not against it com'on my best-est best friend is getting married too, I'm happy & excited for her. Looking forward for the celebrations. Most of my batch-mates be it school, graduation or post grade are getting hitched, at such times i think what am i doing with my life? where is my life heading???

Maybe these are the same questions that occur to people who are experiencing the same thing like me. Such times or situations force us to think about our own course of life. When people around you start getting hitched you bound to question yourself- if you are in a relationship you try to re evaluate your situation where is the relationship heading or if your are single you try to think about the perfect Mr.Right or Ms.Right.

We start to evaluate our each & every decision, our career choices, the food that we eat. This period is quite irksome for girls, for guys what i have seen is a bit of same. They have the same pressures as us actually for them it's a bit more being financially strong, being a good son & good husband in future :P

The only 1 mantra that can get a bit peace is to enjoy other people's band bajaa & baraat, till it's your turn & stop thinking & evaluating your own life. Things will happen when they are destined to happen!!! Till than Adios!!! Enjoy the wedding festive season :) :) :p

Saturday, 22 November 2014

Programmatic Marketing. #Programmatic #SEM #PPC

Well the people who know what is programmatic marketing, good for them for them who don't know (P.S. even i was one of them). Let me define you technically what does programmatic marketing or buying is -programmatic marketing campaigns are automatically triggered by any type of event and deployed according to a set of rules applied by software and algorithms. Human skills are still needed in programmatic campaigns as the campaigns and rules are planned beforehand and established by marketers.

Isn't it a cool media buying platform specially for Brands, where they can buy basis on impressions or inventory & as I'm aware it is real time bidding process. So does this mean there is a tough competition to Search marketing Google display network? . While having a one on one meeting for 2015 strategy for our clients we had this discussion what the future holds in digital. RTB maybe introduced long time back in other international markets & used aggressively but in India it is not used that aggressively, Brands & even publishers are trying to understand & getting to know about the process.

Even I'm trying to understand the entire process, studying about it, reading researches as for someone who is more into branding campaigns in search or digital platforms where your clicks are the game & Avg cpc, RTB or Programmatic can be a breath of fresh air. The programmatic site re-targeting would be an amazing thing to try hands on, the learning can be a break through for the brands which are only into awareness campaigns.

It's so interesting that 1 command can change the entire scenario, here we were thinking of targeting prospective buyers, but now we are also focusing on customer experience, where you are buying on the basis of Inventory. So it does seem that digital sellers have actually understood that it is also about Customer Experience. 

Saturday, 1 November 2014

Boring Saturday!!!

No specific plans to spend this Saturday. No where to go, just being a couch potato. Scrolling through my Instagram feed watching Halloween pics of friends. Trying my hand on cooking.

In the afternoon switching channels, watching angel & demons at least passed a bit of a time. Than going through my friends feed who are right now shifted there base. Than reading articles like - visiting places before you turn 30 or late 20's or things to do before getting married.

All these things look beautiful to read, it's like a dreamy world where there is no end to expectations but when you are done with your day dreaming reality hits back.

If I leave my job & take a break for a year than who will pay for my every month emi?? My basic bills who will pay?? People who write such articles :p or people who share them? :p

We live in a world where we are used to certain lifestyle, & this lifestyle has become a basic necessity for us if we don't fit in this we don't fit at all.

Even I have a dreamy world. Where I feel like visiting Europe, Sydney etc.. We all have a dreamy world it's just that we are a bit shy to talk about it.

I'm a foodie err but an eggetarian :p love to travel, love to explore places for food or visit new places, & I don't mind if I get paid for this hobby of mine ;) :)

But that's again a mix of dreamy & reality not everyone gets a job which they love. Wish I had a job in TLC or Fox Life or a job like exploring new places, staying at most beautiful places in the world & getting paid for that :) ;) but that's my dreamy world.

Well that's my dreamy land for today till the next post adiós, ciao.

P.S. I hope someone helpful is reading this post & I get a job which pays for my hobby ;) :p